Denim is a timeless staple—one that’s been a part of American fashion for decades. But for 18-25-year-olds, classic denim can feel a little too stiff, a little too formal, or a little too “same old.” That’s why we decided to reimagine denim for the modern, active young adult—taking the classic fabric we all love and giving it a sporty twist that fits seamlessly into your busy, dynamic lifestyle. Our casual denim collection is all about comfort, versatility, and style—denim that works for a weekend hike, a casual hangout, or a trip to the mall, without sacrificing that iconic denim look.
Let’s start with our relaxed-fit jeans, the star of the collection. We know that traditional jeans can feel tight and restrictive, especially if you’re spending the day on your feet or moving around a lot. So we designed our relaxed-fit jeans with stretch—blending cotton with a touch of spandex to give them just the right amount of flexibility. They’re roomy through the thighs and knees, so you can walk, run, or sit cross-legged without feeling constricted, but they still have a flattering fit that doesn’t look baggy. The waistband is mid-rise, so it sits comfortably on your hips, and we added a drawstring (yes, a drawstring!) for extra adjustability. No more struggling to find jeans that fit perfectly—our relaxed-fit jeans adapt to your body, not the other way around.
We offer these jeans in a range of washes, from light blue (perfect for spring and summer) to dark indigo (great for fall and winter). We also added subtle details that give them a sporty edge—like reinforced back pockets (so they don’t tear when you carry your phone or wallet), contrast stitching in bold colors (red, yellow, or white), and a small logo patch on the back that’s understated but stylish. These jeans are classic denim, but with a twist that makes them feel fresh and modern.
Next up: our cropped denim jacket. Denim jackets are a classic, but we wanted to make ours more versatile for active lifestyles. So we added athletic-inspired linings—soft, fleece linings for cool weather, and lightweight, breathable linings for warmer days. The fit is relaxed, so you can layer it over a hoodie, a tee, or even a thin sweater without feeling bulky. The sleeves are slightly cropped, hitting just above the wrist, which gives it a trendy, modern look. We also added a few sporty details: a zippered pocket on the sleeve (perfect for storing your keys or lip balm), elastic cuffs (to keep the wind out), and a drawstring at the waist (so you can adjust the fit). It’s a denim jacket that works for a hike in the woods, a casual day out, or even a night at the movies—versatile enough to be your go-to outer layer all year round.
Then there are our denim shorts—ideal for summer days or warm weather destinations. We designed them with the same stretch fabric as our jeans, so they’re comfortable enough to wear all day long. The length is just above the knee (not too short, not too long), and the waistband has a drawstring for a custom fit. We added side pockets (deep enough for your phone) and back pockets (reinforced, of course), and we offer them in light and medium washes. They’re perfect for pairing with a tee and sneakers for a day at the beach, or with a hoodie and sandals for a casual hangout.
Even our denim accessories get the sporty treatment. We have a denim baseball cap, made from soft denim fabric that’s lightweight and breathable, with an adjustable strap in the back. It’s perfect for keeping the sun out of your eyes during a hike or a day at the park, and it adds a casual, sporty touch to any outfit.
For 18-25-year-olds, denim is more than just a fabric—it’s a way to express your style. But you don’t want to be stuck in the same old denim looks. Our collection reimagines classic denim for your active, modern life—adding stretch, sporty details, and versatile fits that work for any occasion. This is casual denim, freshly reimagined—made for you, made to move.